Founded in 1987, the World Gold Council is an organisation formed
and funded by the world's
leading gold mining companies with the aim of stimulating and
maximising the demand for, and holding of, gold
by consumers, investors,
industry, and the official
sector.
As well as undertaking marketing
initiatives to drive demand, the World Gold Council is also
instrumental in working to lower
regulatory barriers to the widespread ownership of gold
products, helping to develop distribution systems and promoting
the role of gold as a reserve asset in the official
sector.